Jazz is set to enhance fashion and lifestyle retail with the launch of Zarr, a new digital marketplace. Building on its strong digital legacy – through industry-leading platforms like JazzCash, Garaj, Tamasha, SIMOSA, FikrFree, and GameNow – and a user base of over 100 million, Jazz is uniquely positioned to introduce an innovative e-commerce platform that seamlessly connects fashion and lifestyle brands with the right customers.
Derived from the Persian word “zar” meaning gold, Zarr will be Pakistan’s exclusive platform for top local and international fashion and lifestyle brands, offering unique discounts and product offerings not available elsewhere. Built in collaboration with Hanker Global, a leader in technology and marketing solutions, this dynamic marketplace leverages deep consumer insights to create a frictionless shopping experience. Zarr, designed as a collaborative ecosystem, will strengthen the fashion and retail industry by helping businesses expand their digital footprint and drive sales growth.
Kazim Mujtaba, President Consumer Division at Jazz, highlighted the initiative’s strategic importance, stating, “This is more than an expansion – it’s a bold step in Pakistan’s digital and Jazz’s Service Co evolution. With over 100 million Pakistanis connected through Jazz and its products, we understand consumer preferences like no other.
Omar Farooq, CEO at Hanker Global, terming Zarr as a timely breakthrough in Pakistan’s evolving digital commerce ecosystem, commented, “Pakistan’s e-commerce market has immense potential, but restrictions on dollar-based international media spends pose challenges.
Poised to become Pakistan’s leading fashion and lifestyle hub, Zarr will feature top-tier brands, exclusive deals, and AI-powered recommendations, setting new standards for convenience, trust, and personalization in the country’s e-commerce landscape.
